Lead Product Design
2019 - 2020
Project
In 2019, we uncovered a major trend: mobile purchases went up noticeably. With this insight, our mission became clear—to design a ticket shop tailored for all types of events, optimized for mobile devices, and geared to drive ticket and add-on sales.
Research
Our research extended beyond the music event industry, exploring benchmarks from giants like EasyJet and Apple. Airlines excel at upselling add-ons, and the Apple Store’s vertical process steps inspired us to double down on a mobile-first approach. These findings provided a strong foundation for rethinking the ticket-purchasing experience.
Embrace scrolling
Scrolling on mobile isn’t a limitation — it’s second nature. People scroll constantly to navigate and consume content, making it the most intuitive interaction. By adopting a vertically guided flow, we allowed users to effortlessly progress through the purchase journey while maintaining the flexibility to scroll back and adjust their choices. Each flow could even be customized to meet the specific needs of any event.
Modular steps
Catering to a global audience meant presenting the right content at the right time for specific user groups. By streamlining the process into modular steps, we eliminated unnecessary friction and created a seamless, context-aware user journey that delivered only what mattered, when it mattered.
Wireframes
With a tight deadline, research and sketching became parallel efforts. Inspired by our benchmark analysis, I began drafting wireframes using client data to visualize potential solutions. Rapid prototyping was crucial during this phase, especially for an interaction-heavy product like this. A video prototype brought the vertical step behavior to life, transforming static wireframes into dynamic, user-centric flows.
Visual design
