Koen Jansen

Brand & Product design

I'm a designer with a strong focus on brand & UX, merging them into polished digital products. With 12+ years of experience working at agencies, enterprises and startups, I lead & guide product design processes, and translate complex flows to simple interfaces for the right audience.

Since an early age, I was intrigued by everything related to digital design and songwriting. Today it's more intertwined than ever. Design has led me to a senior role at Bakken & Baeck, while music has become my experiential playground. The beauty of crafting narratives, whether be it a song or a brand, is neither just a job or a hobby but the life long passion that makes me tick.